Get the scoop on emerging trends and best practices to adjust your holiday digital strategies and outmaneuver competitors. Hear from brands and industry leaders like Johnson & Johnson, Puma and Pernod Ricard to gain insights you can apply to win this holiday season and also incorporate in your 2021 growth plans.
Your holiday strategies are well set by now — but can you adapt on the fly if things don’t go as planned, or capitalize on fast-emerging opportunities? In this session, we will discuss the processes, data, and KPIs you need to stay agile through the peak shopping season.
Building a holiday eCommerce data war room: Tips for adapting quickly to unpredictable seasonal trends
Holiday entertaining will look very different this year and so will holiday grocery shopping. In this session, we will discuss how changes in consumer behavior will affect the holidays and what food and beverage brands must do to ensure they’re still able to earn a spot on the coveted holiday grocery list.
Winning the online grocery basket for the holidays
In the past, consumers could count on seeing, touching, and feeling a product before buying it for the holidays. Not this year. In this session, we will discuss how brands can maximize their digital product content on retailer websites and social media to drive brand engagement with at-home shoppers.
Maximizing product content to drive holiday conversions
eCommerce, U.S. Consumer Health, Johnson & Johnson
Global Product Marketing Manager, Google
VP, Customer Success,
DEC 1ST | 11 AM ET, 4 PM GMT
As the majority of Black Friday and Cyber Monday shopping shifts online this year, eCommerce teams should expect a flood of valuable data and insights to follow. Join this session for a full breakdown of the trends that emerged and how you can apply key learnings to give yourself a head start in 2021.
Learnings from the Turkey 5 and what they mean for your 2021 strategy
Home fitness and wellness picked up momentum early in the pandemic and the industry shows no sign of slowing. Join us as we discuss how health, fitness, and wellness brands are adjusting their eComm and digital marketing strategies to stand out and win with health-crazed customers.
New year, new you — Capitalizing on health, diet and fitness trends for 2021
VP, Digital Commerce
SVP, Membership Marketing and Global eCommerce, WW