5 webinars to help you win the holidays

Get the scoop on emerging trends and best practices to adjust your holiday digital strategies and outmaneuver competitors. Hear from brands and industry leaders like Johnson & Johnson, Puma and Pernod Ricard to gain insights you can apply to win this holiday season and also incorporate in your 2021 growth plans.

THE ECOMMERCE UGLY SWEATER SERIES

1

Building a holiday eCommerce data war room

NOV 5TH | 11 AM ET, 4 PM GMT

2

Winning the online grocery basket for the holidays

NOV 10TH | 11 AM ET, 4 PM GMT

4

Learnings from the Turkey 5 and what they mean for your 2021 strategy

DEC 1ST | 11 AM ET, 4 PM GMT

5

New year, new you — Capitalizing on health, diet and fitness trends for 2021

DEC 8TH | 11 AM ET, 4 PM GMT

Webinar schedule

3

Maximizing product content to drive holiday conversions

NOV 17TH | 11 AM ET, 4 PM GMT

Featuring speakers from:

NOV 5TH | 11 AM ET, 4 PM GMT

Building a holiday eCommerce data war room: Tips for adapting quickly to unpredictable seasonal trends

Your holiday strategies are well set by now — but can you adapt on the fly if things don’t go as planned, or capitalize on fast-emerging opportunities? In this session, we will discuss the processes, data, and KPIs you need to stay agile through the peak shopping season.

Rick Almeida

VP eCommerce, PUMA

John Phillips

Director, Strategy & Insight, Profitero

Mindy Fashaw

COO, Pacvue

Stacy Hanks

Director of eCommerce, MasterLock

NOV 10TH | 11 AM ET, 4 PM GMT

Winning the online grocery basket for the holidays

Holiday entertaining will look very different this year and so will holiday grocery shopping. In this session, we will discuss how changes in consumer behavior will affect the holidays and what food and beverage brands must do to ensure they’re still able to earn a spot on the coveted holiday grocery list.

Stuart Heffernan

Global eCommerce Leader, Pernod Ricard

Mike Black

SVP, Global Marketing

Profitero

Rachel Tipograph

CEO and Founder, MikMak

Scott Doherty

Head of eCommerce, UK

Ferrero

NOV 17TH | 11 AM ET, 4 PM GMT

Maximizing product content to drive holiday conversions

In the past, consumers could count on seeing, touching, and feeling a product before buying it for the holidays. Not this year. In this session, we will discuss how brands can maximize their digital product content on retailer websites and social media to drive brand engagement with at-home shoppers.

Trey Harshfield

VP eCommerce, 

Mohawk Industries

Ekta Chopra

Chief Digital Officer, 

e.l.f. Cosmetics

Tanvi Thaker

eCommerce, U.S. Consumer Health, Johnson & Johnson

Stephanie Chang

Global Product Marketing Manager, Google

Laura Richardson

VP, Customer Success,

Profitero

DEC 1ST | 11 AM ET, 4 PM GMT

Learnings from the Turkey 5 and what they mean for your 2021 strategy

As the majority of Black Friday and Cyber Monday shopping shifts online this year, eCommerce teams should expect a flood of valuable data and insights to follow. Join this session for a full breakdown of the trends that emerged and how you can apply key learnings to give yourself a head start in 2021.

Jason Goldberg

Chief Commerce Strategy Officer, Publicis

Bryan Wiener

CEO, Profitero

DEC 8TH | 11 AM ET, 4 PM GMT

New year, new you — Capitalizing on health, diet and fitness trends for 2021

Home fitness and wellness picked up momentum early in the pandemic and the industry shows no sign of slowing. Join us as we discuss how health, fitness, and wellness brands are adjusting their eComm and digital marketing strategies to stand out and win with health-crazed customers.

Cheryl Munce

VP, Digital Commerce

Smartypants Vitamins

Jon Mandell

SVP, Membership Marketing and Global eCommerce, WW

Skip Wilson

Head of Brand and Corporate Marketing, Precor

Keith Anderson

SVP, Strategy & Insight

Profitero