Tag: Toys
The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)
By on December 07, 2017

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more…

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By on November 17, 2016

Heading into Black Friday 2016, Walmart and Amazon have the best prices online for the season’s hottest toys. Profitero’s analysis, conducted on November 10, looked at the 16 toys on Walmart’s “Chosen by Kids” toy list 2016 which are also available through three other major online retailers: Amazon, Target, and Toys R Us. For the…

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By on October 13, 2016

In the run-up to the vital Christmas and holiday season, Hasbro has overtaken Lego to become the leading brand in the Amazon UK best-selling toys & games category. Hasbro now has more products (seven) than any other brand in the UK top 100 (September 2016), more than double the three it had in the same…

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By on December 09, 2015

For this holiday season, Amazon has a dedicated 2015 Holiday Toy List with just over one thousand products – approximately 0.02% of its Toys & Games assortment of more than 4 million products. (For context, a typical Walmart Supercenter contains about 150,000 products.) After analyzing these products on Amazon and on other retailers’ websites, we…

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