Tag: Search Optimization
The Importance of On-Site Retail Search
By on May 04, 2017

Where products rank in search results on retailers’ sites directly impacts a brand’s eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend…

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