Tag: Reviews
Establishing and Benchmarking a Ratings & Reviews Strategy
By on June 28, 2017

As we outlined in an earlier post, reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more. Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well…

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By on June 20, 2017

Having best-in-class consumer-generated ratings and reviews content is more important than ever. It’s become an expected and influential part of the purchase journey. Consequently, it’s also become an important part of brand and retailer marketing strategies. PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an…

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By on August 16, 2016

Recent research from PowerReviews proves once again the increasing dominance of Amazon in the digital path-to-purchase. Earlier this year, PowerReviews surveyed more than 1,000 U.S. consumers to release Mapping the Path to Purchase: How Today’s Consumers Navigate the Shopping Journey.  Results of the survey show that Amazon is the most popular place for shoppers to start the purchase…

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By on June 24, 2016

Continuing our podcast series Q&As, Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by dunnhumby, a leader in customer advocacy. Darcy recently helped launch BzzReviews, which helps brands generate well-written product reviews. In this episode, Keith and Darcy discuss the importance of advocacy at the digital shelf, the role of ipling tactics in content generation,…

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By on June 08, 2016

Part 2 of Keith Anderson’s presentation at the Spring 2016 Virtual LEAD Marketing Conference in which he discusses the importance of product content and ratings & reviews. In Part 1, Keith covered the importance of search ranking and discoverability. Click to view the on-demand webinar. In our previous post, we addressed the importance of search ranking and discoverability – maximizing the number of products…

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