Tag: Ratings & Reviews
Establishing and Benchmarking a Ratings & Reviews Strategy
By on June 28, 2017

As we outlined in an earlier post, reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more. Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well…

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By on June 20, 2017

Having best-in-class consumer-generated ratings and reviews content is more important than ever. It’s become an expected and influential part of the purchase journey. Consequently, it’s also become an important part of brand and retailer marketing strategies. PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an…

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By on June 16, 2017

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative – according to a new report from Profitero, with input from dunnhumby’s BzzAgent and PowerReviews. “The number of reviews a product has really matters,” explains the report’s author Profitero SVP of Strategy &…

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