Tag: Pricing
Overcoming “race-to-the-bottom” pricing with effective online promotions
By on October 15, 2018

When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon, each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and…

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By on August 02, 2018

Retailers are locked in an arms race, monitoring each other’s pricing and dynamically repricing. Profitero’s data reveals that retailers like Amazon are repricing some products daily or even more frequently. In fact, we found that 71% of products sold by 3P sellers on Amazon had intraday price changes — with some prices changing as many…

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By on April 26, 2018

Online retailers are in a price war – each trying to outdo the other by offering consumers the lowest price in the market. But as Profitero has documented, Amazon refuses to be beaten. Whenever Walmart, Target or any other retailer lowers their price, Amazon automatically drops its price too. While great for consumers, this aggressive…

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By on February 27, 2018

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty, Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average…

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By on October 03, 2017

Profitero conducted a price comparison of 1,000 branded products (covering high level AmazonFresh categories) and matched them exactly (including pack size and flavour) to the same products on Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose. Analysis was conducted on September 29, 2017 and the AmazonFresh postal code used was W1W 6JQ. Prices were collected online from…

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