Tag: Path-to-Purchase
Amazon: Where Shoppers Start Their Purchase Journey
By on August 16, 2016

Recent research from PowerReviews proves once again the increasing dominance of Amazon in the digital path-to-purchase. Earlier this year, PowerReviews surveyed more than 1,000 U.S. consumers to release Mapping the Path to Purchase: How Today’s Consumers Navigate the Shopping Journey.  Results of the survey show that Amazon is the most popular place for shoppers to start the purchase…

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