Tag: Out-of-stocks
Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
By on January 30, 2018

Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other words, the brand itself is doing…

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