Tag: Online
Swipe to Buy: How to Capture Tomorrow’s Online Brand Loyalists
By on February 17, 2017

Believe the hype. FMCG eCommerce is exploding. Right. Now. But, understanding “right now” isn’t enough anymore, is it? We need to see what’s next. I’m lucky enough to work closely with scientists of all stripes (Nielsen data scientists, measurement scientists, psychologists), who are devoted to getting the industry the right data that will get them…

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By on January 20, 2017

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

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