Tag: omnishopper
Nielsen: eCommerce Is Fueling U.S. Retail Growth And Omni-Shopper Opportunities
By on May 17, 2017

Knowing where consumers are shopping—whether it be in-store, out-of-home or online—is key to devising a comprehensive retail strategy to succeed in today’s increasingly digital marketplace. But what’s even more important is understanding which categories are driving growth, online impulse shopping trends and how generations shop differently online. In aggregate, eCommerce represents a small, but growing…

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