Tag: Nielsen
Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide
By on December 20, 2017

Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program.  As a Nielsen Connected Partner,  mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. Under the…

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By on August 15, 2017

Understanding what drives shoppers to the store—and why they make the choices they do—is foundational when it comes to gaining a complete view of today’s consumer. This is particularly relevant in the $37 billion U.S. beer market, where category shopping fundamentals data can help marketers understand what influences shoppers to make the decisions they do,…

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By on August 09, 2017

Profitero has expanded its presence further into the Asia-Pacific region, launching an operation in Shanghai to bring Chinese eCommerce data and analytics to more global and local brands.  This follows the firm’s launch into Japan earlier this year, and now extends Profitero’s footprint to include each of the world’s six biggest e-commerce markets – China,…

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By on July 18, 2017

Despite the nearly $3 billion in declines across U.S. retail in the first quarter due to a shift in Easter timing and changing consumer preferences, growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers. Looking back five years ago, the largest food and…

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By on July 14, 2017

eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital. In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol…

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