Tag: Mobile
The Connected Category Story: Durables Dominate, But Consumables Gain Traction Online
By on January 20, 2017

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

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By on December 29, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” Profitero’s Director of Strategy and Insights EMEA Andrew Pearl outlines his nine predictions for eCommerce in 2017, previously published in Retail Times. 1.    Mobile’s continued ascendancy –…

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By on December 14, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday. In a transcript from the Profitero Podcast Series, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl speaks to Oliver Bradley, global eCommerce Design…

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By on February 04, 2016

This weekend, more than 180 million people in the U.S. will tune in to watch the 2016 Super Bowl: some will watch for the action, others the ads, and some are there just for the snacks. During the window of demand leading into the Super bowl and those critical few hours during the big game, the…

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