Tag: Home Improvement
5 ways Amazon throws a monkey wrench into Home Improvement brand strategies
By on March 07, 2019

The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon. Easier said than done though, right? Nearly everything about…

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By on February 27, 2019

Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. A few reasons why: Major brick & mortar incumbents (The Home Depot and Lowe’s in the U.S.; or Argos, B&Q and Homebase in the U.K.) were too powerful Shoppers would never be willing to…

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