Tag: Grocery
CPG
The Food Industry in 2017 – The Key Questions for Digital Strategists
By on December 19, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus.  Investors and shoppers no longer award credit for what retailers and brands say they will do to compete…

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By on November 22, 2016

Nielsen’s Global Health and Wellness Report shows that 31% of Generation Z and 29% of Millennials are willing to pay a premium for sustainably sourced ingredients, while the Organic Trade Association reveals that US consumers spent $43 billion on organic products last year. It’s no surprise that 75% of the categories you find on supermarket…

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By on October 27, 2016

Morgan Stanley estimates US shoppers will spend more than $42 billion on groceries online this year, up 163% from $16 billion in 2015, while nearly a third of US consumers bought food on the web in the past six months according to a recent Harris Poll.  As Amazon continues to roll out its Fresh delivery…

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By on October 18, 2016

A recent study from Kantar Worldpanel reveals that the global eCommerce market for FMCG sales has grown 15% to $48 billion in the 12 months to June 2016. Kantar’s third annual Future of E-Commerce in FMCG reports that eCommerce now accounts for 4.4% of all FMCG sales. But the report findings show that eCommerce growth is not equal around…

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By on September 26, 2016

As Amazon breaks into the top 10 global retailers, suppliers are starting to build global Amazon go-to-market capabilities in the same way that they would approach Walmart, Carrefour, or Tesco. The key to success for brands is understanding how best to work with Amazon. Optimizing product content, monitoring product reviews and ensuring full stock availability…

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