FMCG
Nielsen

Amid The FMCG Downturn, Small Manufacturers Are Tapping Big Growth

By on July 18, 2017

Despite the nearly $3 billion in declines across U.S. retail in the first quarter due to a shift in Easter timing and changing consumer preferences, growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers. Looking back five years ago, the largest food and…

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eCommerce

Finding The Path To Growth With A View Of The Total Consumer

By on June 29, 2017

Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn’t really changed: retailers need to find more customers and get them to load up bigger baskets while…

Nielsen

On Demand Webinar: What’s Next in eCommerce

By on May 25, 2017

We’re at a tipping point for eCommerce. In 2016 alone, consumers spent $20.5B for online grocery. In some categories, like beauty or personal care, eCommerce is already driving 80+% of growth. And when they shop online, they only shop half the number of departments as they would have if they bought in-store. eCommerce isn’t just…

CPG

The Food Industry in 2017 – The Key Questions for Digital Strategists

By on December 19, 2016

Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus.  Investors and shoppers no longer award credit for what retailers and brands say they will do to compete…

Mobile

Podcast Q&A: The Importance of Mobile Ready Hero Images

By on December 14, 2016

More than 50 percent of eCommerce sales in the UK now take place via a mobile device, with mobile revenue in the US exceeding $1 billion in one day on Black Friday. In a transcript from the Profitero Podcast Series, Profitero’s Director of Strategy and Insights EMEA Andrew Pearl speaks to Oliver Bradley, global eCommerce Design…

IoT

What Does Amazon’s Echo Mean for FMCG Brands?

By on November 01, 2016

Amazon’s Echo speaker has finally launched in Europe, positioned as a connecting point for our increasingly connected lives. The Internet of Things (IoT) is about making life simpler and more convenient through automated technology, and retailers and brands are increasingly looking to create their own connected devices to embed themselves in the lives of tech-savvy…

Kantar

FMCG eCommerce Forecast To Reach $150 Billion By 2025

By on October 18, 2016

A recent study from Kantar Worldpanel reveals that the global eCommerce market for FMCG sales has grown 15% to $48 billion in the 12 months to June 2016. Kantar’s third annual Future of E-Commerce in FMCG reports that eCommerce now accounts for 4.4% of all FMCG sales. But the report findings show that eCommerce growth is not equal around…

IGD

Five Ways FMCG Brands Can Win With Amazon

By on October 17, 2016

Hot on the heels of the IGD Online and Digital Summit 2016, we summarize the presentation given by Profitero’s Director of Strategy and Insights EMEA Andrew Pearl and the five key areas where FMCG/CPG brands can win with Amazon. 1. Understand the basics of your category Do some basic research on your category: one of the…

IGD

Winning with Amazon: Don’t Miss Profitero’s Session at IGD’s Online & Digital Summit 2016

By on October 05, 2016

IGD’s UK forecasts to 2021 shows that online continues to be the fastest-growing grocery channel, both in percentage and cash terms. In the next 5 years, the UK online grocery channel is set to grow by almost 70% to £17.6 billion. Disruption is a key driver of this growth, with new entrants such as AmazonFresh…

Amazon

Kantar Retail: Winning with Amazon Workshop, September 28 2016

By on September 26, 2016

As Amazon breaks into the top 10 global retailers, suppliers are starting to build global Amazon go-to-market capabilities in the same way that they would approach Walmart, Carrefour, or Tesco. The key to success for brands is understanding how best to work with Amazon. Optimizing product content, monitoring product reviews and ensuring full stock availability…

Amazon

How Will Amazon Affect the Future of the European Grocery Industry?

By on September 13, 2016

En Francais In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay. Success in one of Europe’s largest retail sectors is critical to long term growth for Amazon and while Amazon is yet to gain any significant share within this sector, recent initiatives such as the launch of…

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