Tag: eCommerce strategy
3 reasons why Home Improvement brands must put the hammer down on eCommerce
By on February 27, 2019

Not more than a few years ago, industry pundits thought the tools & home improvement category would be immune to eCommerce. A few reasons why: Major brick & mortar incumbents (The Home Depot and Lowe’s in the U.S.; or Argos, B&Q and Homebase in the U.K.) were too powerful Shoppers would never be willing to…

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By on February 12, 2019

The eCommerce solution landscape continues to evolve at a brisk pace. New solutions are coming on board on what seems like a daily basis. By popular demand, we’ve updated our Developing Your Digital Toolkit guide to capture almost 50 new eCommerce solution providers since we last published in October 2018 — bringing you a total…

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By on October 02, 2018

So far, 2019 is shaping up to be a blockbuster year when it comes to investing in eCommerce. According to our third annual eCommerce benchmarking survey, 41% of brands will increase eCommerce spending by as much as 10% vs. the prior year — and 35% of brands will exceed that number. Are you confident you’re making…

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By on June 18, 2018

Everywhere you look, eCommerce is booming—and loudly. eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 trillion by the end of 2018 and could nearly double again to…

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By on May 23, 2018

73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to…

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