Tag: eCommerce pricing
Is it time to implement a MAP policy?
By on January 23, 2019

At Profitero, we’ve written a lot about the online retailer price wars and how it’s driving massive price erosion for brands selling online. The good news is: there is a way to fight back. Enter the MAP policy. A Minimum Advertised Price (MAP) policy is a tool brands have at their disposal to help deal…

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