Tag: eCommerce organization
Brands are doubling down on eCommerce investment in 2019
By on November 15, 2018

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar Consulting found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%,…

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By on May 30, 2018

There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce. On nearly every executive’s mind are such burning questions as: How big is the typical eCommerce team? How is it…

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By on August 08, 2017

Establishing an eCommerce strategy is one thing; performing against it is another. Now in its second year, Profitero’s industry-wide survey seeks to identify how successful eCommerce heads are organizing and budgeting for the online channel – helping you to focus on the strategies to succeed over the next 12 months. Take the 10-minute survey below and…

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