Tag: eCommerce measurement
Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
By on January 30, 2018

Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other words, the brand itself is doing…

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By on November 22, 2017

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. The reality is you can’t manage what you don’t…

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By on November 07, 2017

eCommerce forms a critical part of any brand’s go-to-market strategy, but fundamental questions remain for many, such as how to define success and where to focus resource. In this Q&A, Sabir Semerkant, SVP of eCommerce at digital agency VaynerMedia, provides his point of view. Check out the podcast for the full interview. Keith Anderson: It would…

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By on October 19, 2017

In 1935, a market researcher named Arthur Nielsen invented what would become an industry changing concept: market share. For the first time, brands had a way to measure their sales relative to competitors and relative to their category’s overall growth. Finally, they could understand whether the new products and marketing campaigns they were launching were…

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