Tag: Content Strategy
3 Ways Brands Sabotage their Product Content ROI
By on May 08, 2018

Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives and justify decisions. As an example: Profitero worked…

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