Tag: Confectionery
Who’s Winning Search Ahead of Valentine’s Day?
By on February 13, 2018

In terms of dollar sales, Valentine’s Day is the third biggest holiday for the $22 billion US chocolate candy industry, according to market research firm Packaged Facts. And the findings of the NRF/Prosper Insights & Analytics annual survey reveal that more US consumers are planning on purchasing candy this year, with 55 percent (up from…

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By on March 06, 2017

Confectioners need to act fast in developing eCommerce strategies, because even though online retail remains a small channel, it is rapidly evolving. Profitero’s Director of Strategy and Insights EMEA Andrew Pearl was invited to speak at a recent panel at ISM 2017, the world’s largest confectionery fair. Alongside speakers from Mars Germany and Chocri, all agreed…

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By on February 03, 2017

In our continuing Amazon FastMovers series (previous posts include Part 1: Analyzing Your Competitors and Part 2: Identifying Emerging Brands), we cover how to use these reports to detect consumer and product trends – helping brands better understand how to improve their eCommerce strategy and performance. Identifying the Most Popular Product Keywords By Category Amazon…

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By on April 19, 2016

Following our end-of-year 2015 FastMovers rankings for brands on Amazon in the US, we analysed the winning brands in two categories on Amazon UK: Grocery and Chocolate. Here’s what we found: Nescafé and Tassimo led our Grocery FastMovers rankings in 2015, signaling a sustained shopper interest in upscale espresso capsules and the benefits of Subscribe &…

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By on March 22, 2016

It’s no secret that impulse purchases are a CPG mainstay under siege. Pressure to offer better-for-you indulgences, the rise of self-checkout, and shoppers too distracted by phones to notice product displays in the checkout line—these are just a few of the reasons industry insiders are exploring the future of impulse purchasing. In this article, we’ll…

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