Tag: BzzAgent
Profitero Finds Strong Correlation Between a Product’s Number of Online Reviews and Sales
By on June 16, 2017

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative – according to a new report from Profitero, with input from dunnhumby’s BzzAgent and PowerReviews. “The number of reviews a product has really matters,” explains the report’s author Profitero SVP of Strategy &…

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By on May 23, 2017

More and more of us are choosing to cook at home with millennials leading the home cooking trend, according to a survey conducted by Peapod and ORC International. A Nielsen study also shows that a third of millennials said they prioritize healthy attributes in the food they buy, and 29 percent said they’re willing to pay more…

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By on June 24, 2016

Continuing our podcast series Q&As, Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by dunnhumby, a leader in customer advocacy. Darcy recently helped launch BzzReviews, which helps brands generate well-written product reviews. In this episode, Keith and Darcy discuss the importance of advocacy at the digital shelf, the role of ipling tactics in content generation,…

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