Tag: Brands
Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started
By on September 21, 2017

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. In fact, eMarketer predicts retail mCommerce…

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By on March 27, 2017

This article originally appeared in Cosmetic OBS. While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. L’Oreal has reported its eCommerce sales were up 33% in 2016, with CEO Jean-Paul Agon previously announcing that ‘eCommerce is not the cherry on…

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By on March 21, 2017

Senior-level brand manufacturers and retailers will be attending Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they’ll need to learn today, to ensure shopper-based growth tomorrow: Brand manufacturers build shopper-centric thinking into the earliest phases of brand development. Retailers partner with brands and vendors to enhance loyalty, improve the…

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By on March 14, 2017

The countdown to Shoptalk 2017 has begun, the eCommerce event which covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer preferences and expectations. Profitero is excited to be attending Shoptalk, an event which helps brands and retailers to: Learn about the latest trends, business…

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By on February 15, 2017

Previously published in Consumer Goods Technology, Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. 1. Define success through the lens of your goals and objectives It’s important to derive your success metrics from your objectives and…

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