Tag: Big Brands
How Big Brands Can Fight Back Against Challenger Brands Online
By on September 27, 2017

It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands – regardless of size or marketing budget. As we outlined in our earlier post, many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to…

Read More
By on September 07, 2017

“Bigger is better.” That’s what we’ve been taught throughout life, right? The brands with the bigger distribution network and the bigger marketing budget always win. I mean, always. But the dynamics of eCommerce are flipping that rule on its head. In fact, in many ways small brands have a natural advantage for winning on websites…

Read More