This article originally appeared in Cosmetic OBS. While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. L’Oreal has reported its eCommerce sales were up 33% in 2016, with CEO Jean-Paul Agon previously announcing that ‘eCommerce is not the cherry on…

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

Nielsen’s Global Health and Wellness Report shows that 31% of Generation Z and 29% of Millennials are willing to pay a premium for sustainably sourced ingredients, while the Organic Trade Association reveals that US consumers spent $43 billion on organic products last year. It’s no surprise that 75% of the categories you find on supermarket…

The beauty sphere has blown up in recent years – in particular beauty eCommerce, which is set to grow 8% year-on-year to 2019. The health and beauty sector saw an increase in online sales of 22% last year, with 38% of online shoppers purchasing beauty products. These stats are especially surprising when you consider how high-involvement beauty buying…