Tag: Beauty
Top FastMovers Brands on Amazon US: Beauty & Personal Care
By on August 29, 2017

The 100 best-selling products in the Beauty & Personal Care category on Amazon US are made up of over 64 brands. Yet the top five beauty and personal care brands make up 22% of our Amazon FastMovers 100, which ranks the top 100 best-selling products for June 2017. Benchmarking your products against the category is…

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By on March 27, 2017

This article originally appeared in Cosmetic OBS. While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. L’Oreal has reported its eCommerce sales were up 33% in 2016, with CEO Jean-Paul Agon previously announcing that ‘eCommerce is not the cherry on…

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By on January 20, 2017

If you’ve ever reached for your smartphone or logged onto your laptop to make a purchase, you’re not alone. In fact, more than 93% of global respondents in Nielsen’s online Connected Commerce Survey say they’ve shopped online—perhaps not surprising, given that the findings are based on internet-connected consumers. But the significance of this number is…

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By on December 09, 2016

Nielsen’s Global Health and Wellness Report shows that 31% of Generation Z and 29% of Millennials are willing to pay a premium for sustainably sourced ingredients, while the Organic Trade Association reveals that US consumers spent $43 billion on organic products last year. It’s no surprise that 75% of the categories you find on supermarket…

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By on November 30, 2016

The beauty sphere has blown up in recent years – in particular beauty eCommerce, which is set to grow 8% year-on-year to 2019. The health and beauty sector saw an increase in online sales of 22% last year, with 38% of online shoppers purchasing beauty products. These stats are especially surprising when you consider how high-involvement beauty buying…

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