Tag: Assortment
Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales
By on January 30, 2018

Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. One thing that never fails to surprise me is the amount of sales lost each month due to products being out-of-stock (OOS) when shoppers go to buy. In other words, the brand itself is doing…

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By on August 02, 2016

Many of our recent posts have looked at emerging CPG brands such as InstaNatural who are fast gaining traction on Amazon. But what does this trend mean for retailers? Profitero analysis published in ClickZ reveals that the best sellers on Amazon aren’t necessarily the brands you might expect. While market-leading brands are becoming more effective on the…

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