Tag: Amazon
Amazon Prime Day: Another Big Mid-Year Push for Memberships and Ecosystem Lock-In
By on July 10, 2017

Amazon’s third Prime Day has kicked off in 13 countries, with the online retailer expected to announce more than 100,000 deals during the 30 hour sales bonanza (six hours longer than last year).

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By on July 06, 2017

In an edited transcript of their recent podcast discussion, Profitero’s Keith Anderson speaks to Jason Del Rey of technology news site Re/code about what the Whole Foods acquisition means to both Amazon and Whole Foods, and what it means to the grocery industry. Click here to listen to or download the podcast. Keith Anderson:  Let’s…

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By on June 12, 2017

Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying a wide range of products including electronics, books, clothes and groceries from the (soon to be local) online retail powerhouse. Brand awareness of an Australian Amazon site has been building, with nearly…

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By on May 04, 2017

Where products rank in search results on retailers’ sites directly impacts a brand’s eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend…

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By on May 03, 2017

This article previously appeared in TWICE Magazine. In the run-up to Black Friday 2016 and throughout the peak holiday shopping season last year, Amazon heavily promoted its own line of electronics products on the Amazon.com homepage – a valuable, and perhaps unfair, advantage given that more than half of all product searches now begin on…

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