Tag: Amazon
How Big Brands Can Fight Back Against Challenger Brands Online
By on September 27, 2017

It’s clear that the dynamics of eCommerce is fast creating a level playing field for brands – regardless of size or marketing budget. As we outlined in our earlier post, many smaller brands have a natural advantage on eCommerce sites like Amazon due to lower barriers to entry, search advantages (shoppers are increasingly trained to…

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By on September 07, 2017

“Bigger is better.” That’s what we’ve been taught throughout life, right? The brands with the bigger distribution network and the bigger marketing budget always win. I mean, always. But the dynamics of eCommerce are flipping that rule on its head. In fact, in many ways small brands have a natural advantage for winning on websites…

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By on August 03, 2017

As we saw with the phenomenal success of Prime Day, Amazon continues to drive eCommerce sales. Understanding how your products stack up against the best sellers on Amazon – as well as keeping an eye on new and emerging brands entering your category – is vital to online success. Profitero’s FastMovers reports analyze best-selling products…

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By on July 21, 2017

Amazon’s own-brand devices dominated the list of best-selling electronics products on Amazon.co.uk following its deep Prime Day price cutting last week. Profitero analysis shows that on Prime Day, Amazon UK discounted the prices of its own best-selling electronics devices by an average of 38%.  Subsequently, Amazon’s share of the top 10 best-selling products in the category rose…

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By on July 14, 2017

eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital. In an edited transcript of their recent podcast, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol…

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