Tag: Amazon
Best of 2017 Profitero Insights
By on December 19, 2017

2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel….

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By on November 13, 2017

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals. With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online…

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By on October 30, 2017

A new Profitero study confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive. The report, Price Wars: A Study of Online Price Competitiveness, reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is…

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By on October 27, 2017

Online Wish Lists on websites like Amazon provide a good health check of your demand-building activities. If your marketing and search placement efforts are doing their job, then you should start to see the pay off in terms of more shoppers adding your products to Wish Lists. With the holiday season fast approaching, we did…

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By on October 04, 2017

As we head into this year’s holiday season, how can brands better plan and optimize for seasonally-driven events and products? In this Q&A, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons. Check out the podcast for the full interview. Keith Anderson:…

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