Tag: Amazon
Getting Primed for Prime Day 2018
By on May 09, 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas. “Fabricated” online shopping events like Prime Day are proven to drive significant spikes in traffic and…

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By on December 19, 2017

2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel….

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By on November 13, 2017

China’s Singles’ Day sales may be four times bigger than Black Friday and Cyber Monday combined, but the race to win holiday sales online has began to intensify with retailers Walmart and Amazon unveiling their Black Friday deals. With one out of every six dollars (the equivalent of $19.7 billion) expected to be spent online…

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By on October 30, 2017

A new Profitero study confirms that Amazon may be the current online price leader, but that lead may be slipping as Walmart intensifies its efforts to be price competitive. The report, Price Wars: A Study of Online Price Competitiveness, reveals that Amazon’s prices are typically 11% lower than Walmart, Target and Jet. However, Walmart is…

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By on October 27, 2017

Online Wish Lists on websites like Amazon provide a good health check of your demand-building activities. If your marketing and search placement efforts are doing their job, then you should start to see the pay off in terms of more shoppers adding your products to Wish Lists. With the holiday season fast approaching, we did…

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