Tag: Amazon
Prime Day 2019: Why Amazon gets a 3 out of 5 star rating
By on July 18, 2019

Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up?

Here’s our review across 7 factors.

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By on June 27, 2019

Now in its 5th year, Prime Day is one of the most successful “manufactured” shopping holidays in history, perfectly situated in the halfway spot of the year ahead of Black Friday. This week, Amazon announced that Prime Day 2019 will be “a two-day parade of non-stop deals,” starting Monday July 15th. To get a read…

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By on March 07, 2019

The online shift is happening — and fast — for the home improvement industry, as discussed in Part 1 of this series. Therefore, it’s imperative that Tools & Home Improvement brands follow suit and figure out how to accelerate sales online, and more specifically on Amazon. Easier said than done though, right? Nearly everything about…

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By on August 10, 2018

Amazon reported that Prime Day 2018 was the “biggest global shopping event in its history,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event.  Analyzing eight categories in the U.S., Profitero found that Amazon’s…

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By on May 09, 2018

Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas. “Fabricated” online shopping events like Prime Day are proven to drive significant spikes in traffic and…

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