Tag: Amazon FastMovers
Assortment Intelligence: Are You Stocking The Hottest Products?
By on August 02, 2016

Many of our recent posts have looked at emerging CPG brands such as InstaNatural who are fast gaining traction on Amazon. But what does this trend mean for retailers? Profitero analysis published in ClickZ reveals that the best sellers on Amazon aren’t necessarily the brands you might expect. While market-leading brands are becoming more effective on the…

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By on July 07, 2016

For many consumers, having a baby is the gateway to online shopping. New mothers are four times more likely to buy their groceries online than the average person – and rely heavily on other parents’ recommendations. Established baby brand Tommee Tippee is the best-selling baby brand on Amazon UK, while The Gro Company is the 5th best-selling…

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By on June 13, 2016

In another of our Podcast series Q&As, Profitero’s Keith Anderson speaks to Melissa Menchaca of InstaNatural, a beauty brand that was born on Amazon and which remains its primary distribution and growth platform. In this episode, Keith and Melissa discuss InstaNatural’s rationale for launching on Amazon in 2013, the strategies and tactics that InstaNatural uses to outperform competitors, as well as the…

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By on June 07, 2016

For many consumers, having a baby is the gateway to online shopping. New mothers are four times more likely to buy their groceries online than the average person – and rely heavily on other parents’ recommendations. Customer reviews are shown to be a key driver of baby sales on Amazon: products need to be regarded as safe…

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OTC
By on June 01, 2016

As we discussed in an earlier post, the rapid and continued growth of Amazon and its “endless aisle,” economically viable price-to weight ratios in OTC medicines, and the power of on-site retail search, means that more shoppers are researching and buying OTC medicines online. Vitamins and supplements are a large and growing industry—and eCommerce is playing a…

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