Tag: Amazon FastMovers
5 Ways to Optimize your eCommerce Performance with Amazon FastMovers – Part 3: Detecting Consumer and Product Trends
By on February 03, 2017

In our continuing Amazon FastMovers series (previous posts include Part 1: Analyzing Your Competitors and Part 2: Identifying Emerging Brands), we cover how to use these reports to detect consumer and product trends – helping brands better understand how to improve their eCommerce strategy and performance. Identifying the Most Popular Product Keywords By Category Amazon…

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By on January 25, 2017

Part 1 of our Amazon FastMovers series covered how to use these monthly reports to analyze competitors in your category on Amazon. In the second part of this five-part blog series, we discuss how Amazon FastMovers reports can help you identify new competitors and track emerging brands in your category. Identifying New Entrants in a…

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By on January 18, 2017

In this five-part blog series we cover highlights, key features, and use cases of Proftero’s Amazon FastMovers reports. This series includes: Part 1: How to Analyze your Competitors Part 2: Identifying New Arrivals in your Category Part 3: Detecting Consumer and Product Trends—e.g. Wellness Part 4: Tracking the Number of 3P sellers Part 5: Benchmarking…

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By on August 24, 2016

The 100 best-selling products at Amazon, in key categories like Grocery and Beauty, reveal it’s not always the dominant brands in the brick-and-mortar channel who are winning online. The top five brands in both of these categories account for just over 20% of the top 100 best sellers, highlighting the significant opportunity for emerging brands…

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OTC
By on August 09, 2016

With eCommerce sales of roughly $7 billion annually, and an annual growth rate of 12.3% since 2010, vitamin purchases are a “natural” for the online channel. Consumers who take a one-a-day multi-vitamin on a predictable basis are ideal candidates for regular replenishment via a subscription program like Amazon’s Subscribe & Save, with nearly 40% of consumers who…

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