Tag: Amazon badges
Amazon’s Choice badge for sale? An analyst’s perspective…
By on August 26, 2019

Amazon’s methodology for awarding the Amazon’s Choice badge has been called into question. The Profitero perspective: featuring profitable products does not signal foul play; instead increased brand spend should be thought of as a proxy for a brand’s commitment to eCommerce success.

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By on November 01, 2018

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics, we cut to the heart of this mystery to determine just…

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