"Profitero Pro is helping Califia identify and eliminate out-of-stocks, which, besides hurting sales, can also hurt brands’ search rankings, as well as identifying keywords it should be buying ads against and tracking how its products are faring against those keywords in searches. Profitero Pro also helps Califia track its sales and competitive share across eCommerce retailers and spot where it needs to direct spending."

"Profitero Pro helps by matching inventory and supply chain capabilities with ad spending. We want to ensure what we’re putting spend behind not only has enough product to support the demand, but it’s something that Amazon is actively forecasting against — so we’re putting advertising to the right products."