Expanded Analytics Help Brands Further Maximize Online Performance
BOSTON and DUBLIN, 26 JULY 2018. Profitero today announced key milestones for the first half of 2018. The company reported a 113% year-over-year increase in annual-recurring revenue (ARR) for its eCommerce analytics, driven by significant expansion in new verticals such as electronics, apparel and outdoors, as well as continued traction with global FMCG manufacturers.
In the first half of 2018, Profitero added 30 new brands as analytics customers, including Adidas, iRobot, Heineken, Panasonic, Dorel Juvenile, and the Jacuzzi Group. The renewal rate for existing brand customers of Profitero’s analytics was 90% in the first half of 2018.
“Being a small team we need to act with a scarcity mindset when it comes to time,” said Ionna Bontari, Head of Trade & Shopper Marketing EMEA, iRobot. “Profitero's intuitive platform enables us to prioritize the areas we should focus on in order to maximize our online performance, helping to improve the ROI of our online business.”
“Profitero not only gives us the ability to monitor category dynamics and to easily track our Amazon sales and share against competitors, but crucially it enables us to connect the drivers behind our online sales performance. We had no visibility into this level of actionable insight before using Profitero,” said Nicola Harrison, eCommerce Strategy Manager, Heineken.
Profitero also achieved major milestones in product innovation, launching nearly a dozen new features and enhancements in the first half of 2018. Highlights include:
Coming soon, Profitero will incorporate Amazon traffic and conversion data into its Amazon Analytics solution, making it even easier for brands to quickly identify and resolve sales performance issues across their portfolio. The company will also soon be expanding its Amazon Analytics coverage to Australia.
“Profitero is focused on helping manufacturers first understand and then increase their performance and share in the rapidly growing eCommerce market. And the way we have consistently done that is by delivering world class analytics, backed by the most scalable technology infrastructure and best customer service model in the industry,” said Vol Pigrukh, CEO and co-founder of Profitero. “Our strong financial performance will allow us to expand our data coverage and R&D investments even further in the quarters ahead.”
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About Profitero
Profitero is the eCommerce Performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales & share performance, and is the only solution that can correlate Amazon sales & share performance with changes across the digital shelf. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Barilla, Beiersdorf, Edgewell, General Mills, Heineken, Kids II and L’Oreal.