DUBLIN, 20 December 2018. Groupe SEB, the world reference in Small Domestic Equipment, has become the latest brand to enlist Profitero’s eCommerce performance analytics as it looks to accelerate eCommerce growth across its retailer websites.
Groupe SEB is using Profitero to pinpoint the key drivers of online performance across its portfolio of brands, which include Tefal, Krups, Moulinex and Rowenta, sold in more than 150 countries. Search placement and product content optimization are two core areas for the group to focus on to drive eCommerce growth as it aims to increase its share of the eCommerce electricals market from 20% to 30% by 2020, and to double its share of the eCommerce cookware market from 10% to 20%.
“eCommerce is a fast-changing environment and we know that excellence in execution and the ability to respond quickly are key to accelerating growth”, said Pauline Junne, EMEA eCategory Manager, Groupe SEB. “We selected Profitero as it provides us with accurate, detailed and, most importantly, actionable insights on the key levers driving eCommerce sales, helping us to take both strategic decisions and prioritize daily actions. Profitero’s user-friendly platform and personalized alerts were also central to our decision: we’re now implementing the solution across all major stakeholders within Groupe SEB, from sales to marketing, and from managers through to operational teams.”
“Profitero continues to be laser focused on helping brand manufacturers first understand, and then optimize, their performance and share in eCommerce”, said Vol Pigrukh, CEO and co-founder of Profitero. “We’re delighted to welcome Groupe SEB to our rapidly growing portfolio of customers as we build on our mission of providing actionable tools to accelerate eCommerce sales, helping brands prioritize their limited time and resources on the digital shelf levers that really impact sales growth.”
Profitero is the eCommerce performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales & share and connect it to their digital shelf performance, so they can precisely identify the factors influencing sales. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Bayer, Beiersdorf, iRobot, Edgewell, General Mills, Heineken, Kids II, MillerCoors and L’Oreal.
About Groupe SEB
World reference in small domestic equipment, Groupe SEB operates with a unique portfolio of 29 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling some 300 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients. With products being present in over 150 countries, Groupe SEB generated sales of approximately €6,5 billion in 2017 and had around 33,000 employees worldwide.