Unique combination of traffic, conversion, sales, share and digital shelf metrics, gives brands a complete 360° view of Amazon performance in one platform
BOSTON, October 29 2018. Profitero today announced the launch of Amazon Traffic & Conversion Analytics, becoming the first solution provider to integrate daily traffic and conversion metrics, Amazon sales and share, and digital shelf analytics in one easy, integrated platform.
With the new capability, eCommerce teams can now precisely measure how changes in product content, search placement, pricing and reviews are impacting their Amazon page views and conversion rates, and more quickly adjust variables to boost results. Additionally, the solution will help teams to maximize their Amazon Advertising and promotions ROI by allowing them to focus their spend on their highest-converting products with low traffic.
Key features of Profitero’s Traffic & Conversion Analytics include:
- A dashboard that shows daily changes in sales and market share for Amazon products alongside daily changes in availability, glance view and conversion rate performance
- The ability to link increases or decreases in sales, traffic or conversion performance with specific changes across the digital shelf, such as changes to product content, Buy Box win rate, search placement and pricing
- One year of historical traffic and conversion data for a brand’s Amazon products
“Profitero’s Amazon Traffic & Conversion Analytics builds upon our mission of providing our clients’ eCommerce teams with more precise and actionable tools to accelerate their online sales,” said Vol Pigrukh, CEO and co-founder of Profitero. “Unlike other solutions, Profitero traffic and conversion metrics are updated daily and integrated with a full suite of digital shelf analytics and Amazon sales. As a result, our clients are able to test and adapt more quickly and better prioritize their limited time and resources on the digital shelf levers that really impact sales growth.”
Using Profitero’s solution, a home appliances manufacturer noticed that one of their products had a low conversion rate. By adjusting the product image to showcase the product’s 3-in-1 features, the manufacturer was able to double conversion rates, resulting in a 31 percent sales increase.
“Profitero’s Amazon Traffic & Conversion Analytics allows us to isolate more variables and make better decisions,” says Melissa Davis, Sr. Manager, eCommerce Merchandising & Marketing, Dorel Juvenile. “It’s helped us improve our content, while also helping us understand how MAP policies and promotions impact traffic and conversion.”
Warren Fox, Assistant Manager for European Supplies & Online Channel Strategy at Brother International said: “Success on Amazon is not just about looking at our share of search in isolation. With Profitero’s Traffic & Conversion Analytics, we’ll now be able to pinpoint the exact causes of under performance in areas such as search or product content, helping us to focus resources on the critical issues we need to be investing in. Together with sales and search data, it gives us complete visibility into how we’re performing on Amazon, and the impact of any changes we make, faster than ever before.”
To learn more about Profitero’s Amazon Traffic & Conversion Analytics, visit www.profitero.com/trafficandconversion. Or stop by Profitero’s booth (#331) at GroceryShop in Las Vegas from October 28-31.
Profitero is the eCommerce Performance analytics platform of choice for leading brands around the world. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing. Profitero also allows brands to measure their Amazon sales & share performance, and is the only solution that can correlate Amazon sales & share performance with changes across the digital shelf. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to measure and improve their eCommerce performance. These include Beiersdorf, iRobot, Edgewell, General Mills, Heineken, Kids II, MillerCoors and L’Oreal.