Profitero Blog
Topics Prime Day Amazon
Episode 48: Prime Day: Its Evolution, and Implications for Brands

Episode 48: Prime Day: Its Evolution, and Implications for Brands

 
 
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Profitero’s Keith Anderson is joined by Andrew Lipsman, Principal Analyst at eMarketer. Keith and Andrew discuss the origin of Prime Day and its significance to Amazon, Prime Day’s evolution from a single day promotional event to multi-day, what it means for Amazon’s retail competitors and participating brands, and their Prime Day 2019 predictions.