Profitero Blog
Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win Online

In this episode, Profitero’s Andrew Pearl is joined by eCom veteran Neel Arora (in his eCommerce career, Neel has worked at PepsiCo, Amazon and Nestle).

Andrew and Neel cover the eternal questions of eCommerce covering the incrementality issue, what’s the ROI of my eCommerce investment, and how can a brand win online?