Profitero Blog
Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win

Episode 47: The Eternal Questions of eCommerce Covering Incrementality, ROI and How to Win

 
 
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In this episode, Profitero’s Andrew Pearl is joined by eCom veteran Neel Arora (Neel’s career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel cover the eternal questions of eCommerce covering the incrementality issue, and what’s the ROI of my eCommerce investment?