Profitero Blog
Episode 46: A Conversation with Chris Barnes of product content provider Syndigo

In this episode, Keith is joined by Chris Barnes, SVP, Corporate Development & Solutions Delivery at Syndigo (formerly Gladson, WebCollage, FSEnet, Nutritionix, ItemMaster and Edgenet).

Keith and Chris provide their perspectives on the wave of mergers, acquisitions and consolidation in the broader eCommerce ecosystem for retailers and brands. They also discuss what good content looks like, who gets to define what “good” is, and share lessons they’ve learned about how creating, managing, syndicating and analyzing content can be more efficient and effective.