Keith is joined by Olga Yurovski, founder and Chief Executive Officer of Shopperations, a Marketing System of Record for the Retail and Consumer Packaged Goods industry. She is an industry veteran with more than 15 years of experience working for Fortune 500 companies in brand marketing, product marketing and shopper marketing capacities. Her journey from a corporate marketing world to a land of marketing technology startups gave Olga a unique opportunity to speak with hundreds of shopper marketers from dozens of CPG companies.
Olga shares the story of founding Shopperations to help shopper marketers more effectively and efficiently budget, plan, and execute; the convergence of shopper marketing disciplines with eCommerce, and how brands’ organizational structures, toolkits and processes may need to evolve to preserve deep and direct relationships with consumers.
Have a question for Olga? She can be reached at Olga@shopperations.com.