Episode 40: How Brands Can Optimize for Seasonal and Commercially-Driven Events Like Prime Day
As Prime Day has proven, “fabricated” online shopping events can drive significant spikes in traffic and sales
volume during times of the year that historically may not have been seasonal peaks.
In this episode Keith Anderson is joined by Nicole Vinson, the group director of eCommerce at The Integer Group.
The episode covers a lot of ground, including how brands can optimize for seasonal and commercially-driven
events like Prime Day, why prioritizing product content for mobile and voice devices is becoming so important,
as well as some of the emerging marketing and merchandising vehicles that brands can leverage, such as
Amazon Media Group (AMG).