Episode 29: Accelerating eCommerce Grocery Performance
The recent announcement of Amazon Go represents another example of the retailer removing friction from the grocery shopping process and continuously innovating on price, selection, convenience and experience.
Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Stuart Heffernan, head of eCommerce at GSK. Stuart has industry-leading knowledge of the impact of eCommerce & digital on the grocery industry, starting his career back in 2003 for Tesco.com.
Andrew and Stuart discuss the key challenges for FMCG brands as grocery shopping continues its shift to digital, the level of incrementality that the eCommerce model can bring to a business, why it’s so critical for brands to get the eCommerce basics right, as well as the secret to unlocking business engagement and investment for digital teams.