Episode 26: How Boxed is Bringing Bulk CPG Products Online
We all hear so much about the 800 pound gorilla in the industry which is Amazon and most recently, Jet. But there are other important players to understand and potentially do business with including Boxed, an online bulk goods retailer of everyday household essentials, which has raised a little under $150 million since launching 3 years ago.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Chieh Huang, co-founder and CEO of Boxed Wholesale.
Keith and Chieh discuss the economics behind the Boxed business model, where it fits in today’s ecosystem of increasingly diverse online models, the importance of mobile (Boxed first launched as mobile-only), as well as insight into how CPG brands can effectively partner with Boxed.