Episode 23: Winning On-Site Retailer Search

A recent survey from BloomReach reveals that more than 50% of online shoppers start their product search on Amazon.

Profitero’s SVP Strategy and Insights Keith Anderson is joined by Ryan Jepson, an analyst on Profitero’s Strategy & Insights team who works closely with growth oriented brands to analyze and optimize their eCommerce performance.

In this episode, Keith and Ryan discuss the spearfishing versus full basket approach to search, how brands can directly and organically influence on-site retailer search, as well as the growing importance of paid on-site search with Amazon Marketing Services (AMS).