Profitero Blog
Episode 13: Customer Advocacy At The Digital Shelf

Profitero’s Keith Anderson speaks to Darcy Reifenberger of BzzAgent, by dunnhumby, a leader in word-of-mouth marketing. Darcy recently helped launch BzzReviews, which helps brands generate product reviews.

In this new episode, Keith and Darcy discuss the importance of word-of-mouth marketing at the digital shelf, how brands can incentivise loyal customers to leave ratings and reviews, and why authenticity is so key.