Profitero Blog
Episode 11: Building A Brand On Amazon

Profitero’s Keith Anderson speaks to Melissa Menchaca, Business Intelligence Manager at InstaNatural, a beauty brand that was born on Amazon and which remains its primary distribution and growth platform.

In this new episode, Keith and Melissa discuss InstaNatural’s rationale for launching on Amazon in 2013, as well as the strategies and tactics that InstaNatural uses to outperform competitors, including the critical importance of customer product reviews (‘social proof’).