Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers you can leverage to optimize your eCommerce sales.

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Profitero and Kantar Consulting surveyed 200+ eCommerce professionals and more than 7,000 LI profiles to get a pulse on how brands are evolving to tackle the digital opportunity. Download the results.

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73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf.

Product pages that have descriptive and complete content

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Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for

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Prime Day 2017 saw Amazon increase sales by 60% over the previous year — equating to $2.9B in one-day sales alone. For some categories (such as floor care and computer drives), Prime Day delivered a bigger sales boost than Christmas.

“Fabricated” online shopping events like Prime Day are pro

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Great product content is a dual-threat weapon for accelerating your online sales. On one hand, it boosts traffic to your product pages by influencing where a product shows up in search. On the other hand, it influences conversion by providing the information consumers need to compare alternatives an

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73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it's paramount that your product pages have descriptive and complete content to engage and convert shoppers.

Profitero has analyzed more than 5,400 products on Amazon, looki

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The FMI and Nielsen forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?

Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transforma

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