Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers you can leverage to optimize your eCommerce sales.

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Profitero and Kantar Consulting surveyed 200+ eCommerce professionals and more than 7,000 LI profiles to get a pulse on how brands are evolving to tackle the digital opportunity. Download the results.

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Everywhere you look, eCommerce is booming—and loudly.

  • eMarketer projects worldwide retail eCommerce sales will grow at a staggering compound annual rate of 21.5% from 2016 to 2021—which is nearly 4x faster than overall retail sales projections. eCommerce sales are expected to reach $2.8 tril

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Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.

But many executives are still skeptical. At single-digit shares o

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There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

Our new guide addresses many of these issues. We sha

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There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite many advancements, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

On nearly every executive’s mind are such bur

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73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf.

Product pages that have descriptive and complete content

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Kroger and Profitero customer Ocado Group PLC have inked a deal that could well be a game-changer for the US grocery eCommerce market. The move is expected to not only accelerate Kroger’s online initiatives, but could give the retailer a distinct edge as it battles Amazon, Walmart, and others for

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