Profitero’s Hub for eCommerce Excellence

Find the insights you need to help accelerate your eCommerce strategy: from how to budget and organize for the online channel, through to the digital shelf drivers that are proven to grow your eCommerce sales.

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"By far the most comprehensive report I have seen on Amazon and online effects." Home improvement eCommerce growth is outpacing brick-and-mortar by 6:1. Our Amazon playbook outlines the strategies and tactics you need to win on the world's most disruptive eCommerce platform.

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Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.

But many executives are still skeptical. At single-digit shares o

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There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

Our new guide addresses many of these issues. We sha

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73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it's paramount that your product pages have descriptive and complete content to engage and convert shoppers.

Profitero has analyzed more than 5,400 products on Amazon, looki

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The FMI and Nielsen forecast that 70% of US shoppers could be buying groceries online by as early as 2022. But how should CPG businesses be preparing for this seismic shift?

Keith Anderson is joined by Oskar Kaszubski, a global eCommerce leader with 15 years of experience leading digital transforma

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The latest Profitero pricing study finds less than a 2% gap between Amazon and Walmart's online pricing on grocery products; Target and Jet.com come close, but continue to trail.

This is just one of the many findings based on an analysis of 21,000+ products across grocery, beauty and household sup

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From search to product content, the digital shelf presents many options for optimization and improvement. But brands don’t have unlimited resources or time to tackle them all. Where should you focus first to get the biggest bang for the buck?

In the eCommerce Acceleration Playbook, Profitero sha

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